Nexo, a digital assets wealth platform for crypto holders, has been named the Official Regional Digital Asset Partner of the Argentina Football Association (AFA), marking a major step in the company’s South American expansion ahead of the 2026 FIFA World Cup.
The AFA x Nexo partnership positions Nexo alongside one of the most celebrated national teams in global football, reinforcing its ambitions in Latin America, where the company has recently strengthened its footprint through the acquisition of local platform Buenbit and the establishment of a regional hub in Buenos Aires.
Federico Ogue, CEO at Buenbit by Nexo, emphasized the alignment between the two organizations: “Argentina’s national team represents the highest level of sporting excellence, built on talent, conviction, and an unrelenting will to win. At Nexo, we share that standard. As we grow our presence in Argentina and across South America, partnering with AFA is a statement of commitment to this region and the clients we serve here.”
Strategic Expansion Meets Global Football Excellence
The agreement was formally unveiled during a high-profile signing ceremony in Buenos Aires, attended by executives, media, and invited guests. The event marks the official start of a collaboration that blends digital finance innovation with elite sports branding on a global stage.
Leandro Petersen, Chief Commercial & Marketing Officer of AFA, highlighted the broader significance of the partnership: “We are excited to announce a new partnership with a strong global reach that aligns with the Argentine Football Association’s international growth strategy, which we have been building in recent years through agreements with leading companies in innovation and technology.”
He also added: “Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team reflects not only the growth of our brand globally, but also the growing interest of international companies in partnering with Argentine soccer and one of the world’s most prominent national teams.”
Petersen also drew parallels between business and sport performance: “Success in elite sports, just as in business, is based on a clear strategy, discipline, and the ability to perform at the highest level when it matters most.”
The partnership comes at a pivotal time, with Argentina entering the upcoming World Cup cycle as defending champions and competing across North American venues, further amplifying global visibility for both AFA and Nexo.
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Nexo Argentina Partnership is not the Only one this World Cup
Far from a single sponsorship, the 2026 tournament is emerging as one of the most crypto-integrated sporting events in history. FIFA has already signed a landmark deal with blockchain-powered prediction platform ADI Predictstreet as an official partner, enabling fans worldwide to engage with matches through data-driven prediction markets built on crypto.
This follows FIFA’s Web3 push, including the development of its own blockchain ecosystem for digital collectibles and fan engagement.
Even fan access and monetization are being reshaped by blockchain rails. FIFA has experimented with NFT-based ticketing and digital ownership models in the lead-up to 2026, blending collectibles with access rights and creating new commercial layers around the tournament experience.
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